July 2006 - Posts

• Building Word of Mouth

  Some ideas here from T-Mobile and Tiger beer on tactics for converting customers into evangelists from a story that ran on BBC online. Basically they ran 'underground' events for small (>500 people) customer groups, to create buzz around their brands, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 July 2006 17:57 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy, Media

• The marketing and IT divide: a funny thing just happened

  I'm a fan of Forrester's work in pushing forward the evolution of the marketing function, marketing operations and particularly the better use of technology. We both sing from, more or less, the same hymn sheet. Peter Kim has written up some Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 July 2006 18:14 by Steve Ellis | 0 Comments Filed Under: Media, Technology

• Dead 2.0: Lemmings, read this before you leap

  In the mix of participants on this blog, I seem to represent the voice of the entrepreneur. I'm also an entrepreneur of a certain age and experience. Perhaps that why I loved the sceptical tone of Dead 2.0. Anyone getting a little too carried away with Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 July 2006 10:24 by Steve Ellis | 0 Comments Filed Under: Blogging, Technology

• Its cool chicks that blog, not sad dweebs

  Pew has published some research on bloggers that has gathered much news comment. Scott Karp also has some observations. According to the San Francisco Chronicle: "A popular notion about bloggers is that they're pajama-wearing partisan ranters Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 20 July 2006 14:15 by Steve Ellis | 0 Comments Filed Under: Blogging

• Guy Kewney gets hot under the collar (and rightly, so)

  Guy Kewney uses the Reg for a justified rant at Suited Phoneys, the internally focused, corporate ladder climbers who are to journalists both content and interest free. Guy obviously suffered a hot and sweaty time at the Farnborough Air Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 19 July 2006 10:24 by Steve Ellis | 0 Comments Filed Under: PR

• Is Gartner 2.0 a little like Gengis Khan 1.0?

  I seem to recall that recently Gartner - to many people's surprise - scooped an award for its forays into blogging. Unfortunately, some corners of the Gartner empire seem to have been bypassed on the road to web enabled enlightment. Read here from competitive Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 July 2006 06:43 by Steve Ellis | 1 Comments Filed Under: Blogging, Marketing

• Bloggers to keep PRs honest?

  Following on from Siobhan's post on PR 101 tools and lazy journalism colluding to serve up ropy stories to consumers. I'd ask the question, so will bloggers be able to keep vendors and traditional media honest? Maybe, if the experience of a recent Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 July 2006 08:07 by Steve Ellis | 0 Comments Filed Under: Blogging, Marketing, PR

• $1.3bn click fraud. Nothing new here.

  The Outsell Report on click fraud has garnered a lot of headlines this week. $1.3bn is a very headline grabbing number but its not a new problem - either Click Fraud (Yahoo! and Google have both had problems) or its old world predecessors.  My Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 July 2006 14:00 by Steve Ellis | 0 Comments Filed Under: Media, Random

• Not another $500 start up

  No sooner do I eulogise about the wonderful Web 2.0 opportunities to create new businesses from nothing, than I am reminded about how pesky some of these startups can be.  I just took a brave but fatally flawed approach (junk mail first, then Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 July 2006 12:50 by Steve Ellis | 0 Comments Filed Under: Media

• The $500 start up (coming soon)

  Lifehacker has a great story on some guys trying to build a start up business for just $500. Their idea - Weblogwire - looks like it may be relevant to anyone working in PR, or who has an interest in blogging. You can get outline details on their own Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 05 July 2006 07:27 by Steve Ellis | 1 Comments Filed Under: Blogging, PR