June 2006 - Posts

• Customer Advocacy edging into board room

  Congratulations Fred Reicheld. Reicheld's book The Ultimate Question published by Harvard Business School is now the number one best selling business book in both the Wall St Journal and USA Today lists. Like all such titles you need to be discerning Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 28 June 2006 07:42 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy

• Advertisers unable to spend their online budgets quickly enough

  Remember 2000 and the steep, steep curve on those e-commerce adoption graphs touted by analysts at the time? I get deja vu every time I look at the curves on online advertising graphs today. (Yes, its better underpinned but that's a whole different blog...) Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 27 June 2006 17:49 by Steve Ellis | 0 Comments

• Dutch say pants to World Cup sponsors

  So the travelling army of Dutch football fans have been ordered to cheer on their national team in their pants by joyless FIFA executives. In by far the best story to have emerged from the early stages of the World Cup, Dutch brewer Bavaria (which Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 20 June 2006 10:42 by Steve Ellis | 0 Comments Filed Under: Measurement, Media

• What's a PR company? What's a digital agency? What's a Web 2.0 communications company?

  Being slightly reclusive by nature, last week's Microsoft Worldwide PR Summit was one of the few times I spend much time with counterparts from other PR agencies. Microsoft has a strong hand of agencies supporting it, so its interesting to compare notes Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 June 2006 18:57 by Steve Ellis | 0 Comments Filed Under: Media, PR, Technology

• Web 2.0 demands new PR processes and infrastructure

  One interesting consideration occurs to me while I'm here at the Microsoft Worldwide PR Summit. During the week there's been alot of discussion about how we as PR practitioners interact with and manage, new and emerging channels for Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 June 2006 18:40 by Steve Ellis | 0 Comments Filed Under: Blogging, PR

• Vista and Office 2007 to take Web 2.0 mainstream?

  I'm in Bellevue attending Microsoft's Worldwide PR Summit, an annual meeting of its PR leads and key agencies from around the globe. Aside from back-to-back sessions on PR housekeeping matters, we also get insights from some of the Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 06 June 2006 13:45 by Steve Ellis | 0 Comments Filed Under: Blogging, Media, PR, Technology

• Farmer uses viral campaign to test hybrid earth/online advertising medium

  Today the Reg has gleefully carried a great story on a farmer in the North of England who, for reasons best known to himself, carved the word arse into a field of crops (clearly the word arse doesn't get past our automatic censor, so Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 01 June 2006 05:38 by Steve Ellis | 1 Comments Filed Under: Measurement