May 2006 - Posts

• Does marketing need more science?

  For twenty years I have been a scientist* working in a sector dominated by artists. That doesn't make it lonely - as a result my colleagues and customers are quite probably more fun and maybe more capable of inspirational thinking - but Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 May 2006 07:36 by Steve Ellis | 0 Comments Filed Under: Media, Random, Technology

• I want it all. I want it now. The Me Generation.

  I'm not sure if Gartner does 'rock star' analysts but Nick Jones generates more buzz than most. Today at Symposium he contends that: Your Customers and Users are Revolting!   First Nick nails his audience by describing the session as a maverick Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 23 May 2006 17:28 by Steve Ellis | 0 Comments Filed Under: Media, Technology

• CRM legacy label kills market excitement

  Gartner Symposium, ITExpo 2006 - Ed Thompson, one of Gartner's CRM team is running through his state of the nation address on the Current and Future State of CRM. Interesting stuff, delivered at a high tempo (he's got a lot of ground to cover).   Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 May 2006 16:24 by Steve Ellis | 1 Comments

• CEOs press IT to help deliver profitable growth

  Barcelona is a long way to travel to avoid the gathering momentum of a new season of the UK's Big Brother. But its worth it.   I'm attending Gartner's Symposium ITExpo 2006, a gathering of Gartner's European customers looking to understand Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 May 2006 12:38 by Steve Ellis | 0 Comments