Oh, another night out, another hunk of metal to put in our reception area. It’s a tough job but some of us are more suited to it than others.

Last night the Metia Influence team & our good friends at Logica rocked up at the B2B Marketing Awards at The Honourable Artillery Company in London. We were up for the Best use of Direct Mail, for our already award-winning Logica Does it Better campaign. There were over 250 entries for these prestigious awards, and some 84 shortlisted. The campaign, which we ran 12 months ago to fill up Logica’s January pipeline, appears to be the one that keeps on giving, we were the outright winners of our category with no runners up.

When the compare, Mr Frankie Boyle ran through the shortlist, we gave ourselves a huge roar of approval, contrasting starkly with the other more sedate rounds of applause from the other candidates, which prompted Mr Boyle to remark, “Metia – the only ones that care...”  Which I think is fundamentally why we won - perhaps it should be our new strap line.