How much are we loving our NYC colleagues right now?

Last night, Metia’s New York office scooped the award for most effective B2B communications campaign in the Tri-State Region at the 2009 PRSA Big Apple Awards with our client GlobeOp .These awards run by the New York Chapter of the largest professional organization for public relations practitioners in the US, have been running for some 22 years and this year they received a record number of entries, so we are just chuffed to come out on top.

Our award winning campaign had all the components of what makes us rock: our passion to get deep into the subject matter, knowing what an industry’s hot topics are and how to play them to our client’s advantage, a creative approach to pitching complex ideas to the media, an energized team with the tenacity to secure top interviews, and of course, a fantastic client.

The end result was a great set of performance metrics: 456 pieces of coverage, 165% above target, from 83 media briefings, 184% above target, including coverage in the NYT, WSJ, IHT, FT, Bloomberg, Thomson Reuters, Dow Jones, et al.

What better start for a well-earned Memorial Day weekend?