This year I told my CEO, it ain’t about the cash revenues - we'll fill our boots with

psychic income or glory by any other name. Not sure he was really smitten with this concept, but I ran with it.

You have two options when the bear in the market growls. Run and hide - or play that tin whistle and see if you can’t get that big ol’ bear to dance.

I’m lucky. I work with some brilliant people, both in-house and on the client side and when the going gets tough, we get creative. We’ve focused on designing campaigns that make the budgets work harder, while our clients have given us the ammunition to aim that bit higher.

So, nice to see that right on the back of our US-based client, Correlix, winning the Red Herring North American 100 award for top tech start up companies, the 2009 PRSA Big Apple Awards have shortlisted the Metia PR team and our client, GlobeOp, for most effective b2b campaign in the tri-state area. This is for our sterling efforts to promote GlobeOp’s trailblazing market position as the guiding light for hedge funds.

Being recognised for our creativity and ability to impact the client’s bottom line is a huge thrill. And of course it’s a great reason to dust off the little black frock – even if it is last season’s. Keeping it crossed NYC.