I saw this list of the 50 best publicity stunts collected by consumer agency Taylor Herring and had to share it.

While, the list doesn’t completely validate the professional discipline of PR – especially for those of us working at the B2B end of it – it does demonstrate that, when correctly applied within a campaign, a little creativity can have dramatic results.

Since I started off my working life sitting in a glass cubicle wrapping presents in Harrods, my personal favourite is the gift-wrapped helicopter. Fortunately that wasn’t on my shift, the worst I ever had was to wrap a bicycle. Seven of them actually, and it took till midnight. Another customer did once demand I wrap a red rose along with a four foot long eel, which he had brought with him in his overcoat. He was more than a little strange and distinctly smelly, so security removed him.

So if you want to be amazing, first make sure you don’t have any eels in your pockets, then inspire your agency to be creative and they just might be able to sort it for you.