So Google News now has a 'most shared' section
. It's a great example of just how far the sharing model for content distribution has taken over the web. Not long ago we had specialists working on viral campaigns for our clients.
Today, pretty much every piece of content that gets published online has a viral component, in the sense that it can be quickly shared with individuals or communities with the press of a button.
You can find the new section at the bottom right hand side of the Google News page. Top story? New LinkedIn share buttons
(via Mashable). Yes, the social echo chamber is as self-referential as ever, but share is still front page news, for content strategists at least.