Quick follow up to yesterday's post about paywalls. This time a good article about politico.com.

Here's the key quote: "Find the right niche – say one that everyone who makes a living out of US government has to be aware of – and you have an audience worth chasing."

Politico, which specialises in detailed coverage of the US political scene now has three million unique visitors each month and, according to the article, is on the verge of charging for some areas of its website.

Back to the app/tablet discussion and it's interesting to see that the Financial Times has 180,000 online subscribers but more than 400,000 have downloaded the app for the iPad. That sounds like a lot of people with the app, but no subscription.

This looks, on the face of it, as if Pearson have put the cart before the horse - charging for content, but not for the experience. Bearing in mind how good the tablet experience is, you wonder how long this situation will persist.

Again, where content is ubiquitous and largely free, you need to up the experience. Give your audience a choice, remembering that the market and households will be saturated with tablets in 12 months time.