May 2009 - Posts

• Fails and sales

  I really liked this post by Jennifer Leggio describing her least favourite social media marketing campaigns so far this year. The old rules rule so to speak. Don't make lame gags about sex and death (House, Quiznos), don't insult your audience Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 27 May 2009 10:11 by Peter Springett | 0 Comments Filed Under: Marketing, PR, Trust & Ethics, Twitter

• Journalism: the next generation

  Back posting after a month or so. What happened? Six weeks out of the loop these days and it might as well be 60 years or more in terms of online content. But sometimes there's value in looking at events over longer intervals of time. It's clear, Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 May 2009 08:33 by Peter Springett | 0 Comments