I've been scratching my head of late, wondering how else the economic crisis will affect content in 2009.

So how about this ad from Hyundai that aired during the Superbowl last night?

In short: "If you can't keep up your repayments we will take your car back. But that nice man with a husky voice will be the one on your doorstep at 3am. Sub-Nick Drake soundtrack extra."

Businesses know that customer relationships will stretch to breaking point this year, and the smart ones are getting their retaliation in early. More of the same to come, I fear.