Apologies for the delay in posting recently. I'm still recovering from the shock of discovering that servers in datacentres run on electricity and aren't powered by the Internet pixies.

Anyway, now that I'm offsetting my online searches by drinking cold tea, it's interesting to note that our clients are increasingly paying attention to the environmental concerns of their customers.

I'm the first to admit that I thought green strategies would go out of the window with the credit-crunch bathwater, but it seems that today more and more businesses equate environmental awareness with operational excellence.

To put it more bluntly, cutting back on energy consumption reduces costs, while increasing accountability to stakeholders from investors, to government to citizens.

It's certainly a diverse and challenging topic when it comes to delivering content. To paraphrase one client in charge of sustainability: "When I go to talk to the COO, I want you to make sure that he doesn't look at me like a tree-hugging loon."

Joking aside, it means that we have to understand - in depth - the implications for industries as diverse as hardware manufacturers, software, government, logistics and hosted service providers.  

It also means that we now have an experienced sustainability practice that is delivering white papers, evidence and online content explaining how environmental awareness and business can now go hand-in-hand.

And not a pixie in sight.