As Steve Ellis points out in his post earlier today, some 75 percent of UK internet users have used the web to look up the news (third only to using a search engine and carrying out online banking). No surprises then at the cluster of articles in the past few days anticipating the demise of the traditional print/advertising model.

Firstly the Spanish language free newspaper Hoy New York ,which is moving to a digital only edition. Of course it's not just the freebies or locals that are feeling the chill. The Atlantic draws attention to the financial plight of the New York Times, a perennial subject for print doomongers. Who incidentally predict that even the arrival of front page advertising won't be enough to save one of the most famous names in journalism. Then there's a Darwinian take on the whole messy business back at All Things Digital.

As for the individual or individuals contributing to the demise of the printed page, look no further than the business that's sucking up all that there advertising. Here, Erich Schmidt, CEO of Google, laments the dilemma of the dailies, but offers few convincing words of consolation.