Like most professional writers, the Metia editorial team always enjoys a good neologism. (new word). And international events are always the source of great pleasure when it comes to new terms, usually created by the media or the governments of host nations.
So hats off to the Olympics which has so far given us 'golden footprints', 'rain control rockets' and 'advanced defence' . But on top of the podium, feverishly clutching the gold medal like a British swimming hopeful, is 'cheer squad'.
Yes, the organisers of the Beijing games have been bussing in crowds of fans to pep up the atmosphere at events where ticket sales have been less than overwhelming. These volunteers are invited to cheer enthusiastically for all competitors (that's a give away surely?). Kitted out in standard issue yellow t-shirts, they are easy to spot in the upper tiers at stadia throughout China. A bit like Manchester United fans arriving in droves from Stevenage for an away day in Reading, and blagging tickets in the home seats really.
By the way, a bit of research reveals that cheer squads have been around for a while, especially in US sports. But a good neologism will always cross borders eventually like an unstoppable airborn virus. And nothing's going to stop us enjoying this one.