There's more to the future of copywriting for corporate and consumer web sites than just one url. But the latest Volkswagen effort  illustrates a lot of the challenges that will face writers in the coming months as Silverlight, Flex and others gain momentum.

First the good news. The home page is still copy led (once you get past the mildly obtrusive load bars). Four simple statements, four active verbs. You've got my interest already. But look at the shadow of the compact 4x4 lurking on the right-hand side of the page. All of a sudden I've got to manage scripting a page and storyboarding a short movie from frame one.

Then there's the way that content is yoked to design. To begin with I struggled a bit with the dynamic animation, spinning the Tiguan around six profiles, each of which corresponds to a set of features that pop up in response to the lightest of mouse overs. But after a while it was child's play - assuming of course that your average five year old will let you near your laptop running a toy like this.

The fluidity of the site - words, pictures, menus - is an obvious leap beyond the current generation of Flash enabled sites - take a look at Mercedes, Audi, Ford and the rest. But at least it means that we're moving away from dull wireframes and the time-honoured yell to the kitchen for 15 pages, 250 words for table five.

A short postcript: Volkswagen made a cheeky lo-fi TV spot to promote the site. I'm not sure, but I don't think I've seen such a major brand push its new web presence to the world with such conviction.