There's a lot of talk about designer/developer harmony these days. But what about writer/designer harmony? Or even writer/developer harmony?

In time-honoured fashion, we make sure that our copywriters spend time on secondment with our design team on creative projects. Being surrounded by Macs seems to inspire their imaginations. And you know what? They have the radio on down there.

The next step is to get our writers plugged in with the software team. Might sound a bit far-fetched to begin with, but not when you look at the way that new development tools are, gradually, blurring the divide between development and design.

I think we're now looking at a continuum between words, design and the Web that hasn't existed before. In the next few months, new plug-ins and development frameworks will radically transform the presentation of video, animation and information online. Understanding how the words will play a role in this fluid future of the Web is just as essential.

Order in some extra pizza guys.