When it comes to language, most writers have unpredictable likes and dislikes. You never know when a harmless looking word such as 'ability' is going to make your otherwise placid editor foam at the mouth in rage.
This week the Metia editorial and content team drew up a lexicon of shame on our whiteboard.
Most of the old favourites are there: ‘leverage’, ‘commence’, ‘massively’, ‘learnings’ and ‘non-efficient’.
More recent additions include ‘paradigm’, ‘wellness’ and ‘place shaping’ - whatever that is. And right at the top, ‘unclarity’. Many thanks to The Most Reverend and Right Honourable the Lord Archbishop of Canterbury for that one.
There’s more to this than meets the eye, so more on this later. In the meantime, if you really want to see how single word can drive a writer over the edge, here’s one of the editors of Slate on the abuse of 'literally'.