March 2008 - Posts

• The developer/copywriter handshake

  There's a lot of talk about designer/developer harmony these days. But what about writer/designer harmony? Or even writer/developer harmony? In time-honoured fashion, we make sure that our copywriters spend time on secondment with our design team on Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 22 March 2008 20:35 by Peter Springett | 0 Comments

• Foaming with rage. Quite literally

  When it comes to language, most writers have unpredictable likes and dislikes. You never know when a harmless looking word such as 'ability' is going to make your otherwise placid editor foam at the mouth in rage. This week the Metia editorial and content Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 15 March 2008 13:07 by Peter Springett | 0 Comments

• Brevity again: six of the best

  When in doubt, turn to the New Yorker. I love this article because we drill our writers in short, concise sentences. Have to confess it took me a while to gather what was going on. See how long it takes you. My favourite? Still Hemingway: "For sale: Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 March 2008 17:44 by Peter Springett | 2 Comments