• Virtual Events

    What are the attributes of the perfect virtual event?

    I didn't know this was going to be virtual events week, or I'd have posted a warning. But to wrap up previous posts on Tuesday and Wednesday, here are some more thoughts. In terms of evolving the virtual event model, one part of the challenge... Read More
    Posted 06-25-2009, 9:23 AM by Steve with 2 comments
  • Virtual Events

    More on virtual events: the need to evolve current models

    Yesterday I posted on feedback from Judith Hurwitz and James Governor on their experiences of attending virtual events. Extending some of those thoughts, Judith's summary, which James also endorsed, was: 1. Virtual conferences need really good... Read More
    Posted 06-24-2009, 6:20 PM by Steve with 2 comments
  • Virtual Events

    Analysts' view of virtual events: less travelling, less cost, less carbon

    Some informed opinions from two industry analysts - James Governor, Redmonk and Judith Hurwitz, Hurwitz & Associates, on success factors for virtual events. Judith posted: What's the future of the virtual conference? James posted: Cisco and Microsoft... Read More
    Posted 06-23-2009, 5:54 PM by Steve with 2 comments
  • Media, Technology

    The Guardian: crowdsourcing for a public purpose

    If there is a prize for the best use of social technology in reinventing journalism*, then I reckon the Guardian is a front runner with it's crowdsourcing initiative to review MP's expenses, explained here. I'm impressed with... Read More
    Posted 06-22-2009, 10:44 PM by Steve with 0 comments
  • Marketing, Virtual Events

    TechNet UK goes virtual June 19th

    Great to see Microsoft's UK operation making the most of the company's virtual events platform (mentioned a few times by me, including first of all here). Why go virtual? My view is here. Or in the words of TechNet UK:... Read More
    Posted 06-15-2009, 8:40 AM by Steve with 1 comments
  • Follow the Brits

    Every now and then you do have to take your hat off to a new mash up. This time the cunning people at Vodafone have hooked up with Ben Marsh who created the #uksnow map a few months ago. The new map uses Twitter hash tags to create a map that shows where... Read More
    Posted 06-12-2009, 8:07 AM by Peter Springett with 0 comments
  • Marketing, Media, Technology

    Digital magazines: it's all about interactivity

    A few months back we announced the PageLife platform for producing e-Magazines - or digital magazines - built using Microsoft Silverlight technology. So it is interesting to note a couple of pieces around the topic of e-Magazines. ReadWriteWeb has penned... Read More
    Posted 06-11-2009, 4:38 PM by Steve with 0 comments
  • Media, PR

    Posts on Where Next for PR? (again)

    Couple of interesting contributions to the ongoing discussion about what PR will look like in the future. They are from quite different perspectives too, one an ex FT journalist now earning a living via new media, the other from the head of a global PR... Read More
    Posted 06-11-2009, 7:42 AM by Steve with 0 comments
  • Marketing, Media

    Online advertising: the least worst place to be (if you have to be in advertising, that is)

    A few sources have published data points highlighting the hiccup in the growth of online advertising. Mostly they are referring to 'traditional' online banner advertising, so whether that spend is now sneaking off to slightly newer 'online' channels and... Read More
    Posted 06-10-2009, 2:42 PM by Steve with 3 comments
  • Social networks

    Harvard Business Publishing data deflates the Twitter bubble

    Harvard Business Publishing shared some research on Twitter usage last week. The data gave ammunition to PC World among others, to deflate the Twitter bubble, just a little bit at least. According to David Coursey at PC World: Across the 300,000... Read More
    Posted 06-09-2009, 10:56 PM by Steve with 2 comments
  • Marketing, Measurement, Technology

    Metia and Logica take top B2B Campaign at ISP Awards 2009

    Last night – suited and booted – Metia London took our lovely client, Logica to the Institute of Sales Promotion awards, at the Park Lane Hilton. We were up for the Best B2B Campaign award, with our nifty, Logica Does it Better campaign. Across the... Read More
    Posted 06-05-2009, 12:42 PM by Sam Howard with 0 comments
  • Marketing

    Metia and Logica shortlisted for Institute of Sales Promotion B2B award

    Not wanting to be outdone by the success of our colleagues in Metia New York, the London team and client Logica have been nominated for an Institute of Sales Promotion Award here in the UK. The work was our Logica Does it Better campaign. We are particularly... Read More
    Posted 05-29-2009, 10:49 AM by Steve with 0 comments
  • Marketing, Technology

    To Bing or not to Bing? Will that be the question?

    Twitter and blogs are all a buzz about Bing, Microsoft's new search engine (aka Kumo for project/product name genealogists). I'm no search engine expert, and haven't got any inside track until, like the rest of the public, we can get our hands on... Read More
    Posted 05-28-2009, 10:25 PM by Steve with 0 comments
  • Marketing

    B2B marketing spend in 2009

    Listen. Hear that distant rumble of thunder? That's the sound of traditional ad agencies stampeding into the world of digital just as fast as their Hush Puppies will carry them. The data points below, just released by eMarketer and Forrester... Read More
    Posted 05-28-2009, 3:24 PM by Steve with 0 comments
  • Marketing, PR, Trust & Ethics, Twitter

    Fails and sales

    I really liked this post by Jennifer Leggio describing her least favourite social media marketing campaigns so far this year. The old rules rule so to speak. Don't make lame gags about sex and death (House, Quiznos), don't insult your audience... Read More
    Posted 05-27-2009, 10:11 AM by Peter Springett with 0 comments
  • Metia and GlobeOp win at New York’s Big Apple Awards

    How much are we loving our NYC colleagues right now? Last night, Metia’s New York office scooped the award for most effective B2B communications campaign in the Tri-State Region at the 2009 PRSA Big Apple Awards with our client GlobeOp .These... Read More
    Posted 05-22-2009, 2:23 PM by Sam Howard with 1 comments
  • Measurement, Technology

    Data visualization gives a window into MPs new world of transparency

    Always had a soft spot for compelling data visualization. The Guardian's Charles Arthur has a post on how people are using source data from the Guardian's Datastore to re-package and re-present data on the MP's expenses furore here in the UK.... Read More
    Posted 05-20-2009, 6:12 PM by Steve with 0 comments
  • Metia and GlobeOp shortlisted for best B2B campaign

    This year I told my CEO, it ain’t about the cash revenues - we'll fill our boots with psychic income or glory by any other name. Not sure he was really smitten with this concept, but I ran with it.   You have two options when the bear... Read More
    Posted 05-20-2009, 10:52 AM by Sam Howard with 0 comments
  • Technology

    Silverlight based Business Value Calculator

    This slick Silverlight based Business Value Calculator has just gone live over on the Microsoft SQL Server 2008 site. It has earned a nice reference from Channel9, and there are some positive comments accumulating on Twitter too. Obviously,... Read More
    Posted 05-19-2009, 3:28 PM by Steve with 0 comments
  • Random

    Metia = Good friends, Good times, Good Beer

    Knew there was a reason I worked here. Steve can I move to our beer making division? Found the image with Spezify ... Read More
    Posted 05-19-2009, 2:13 PM by Andrew Martin with 0 comments
  • Blogging, PR

    Volvo PR guy torques the talk

    Compared to a couple of years back, I have less and less enthusiasm for wasting time contributing to the noise around which type of agency is best placed to serve and support the growing social media arena.  The latest example is this... Read More
    Posted 05-12-2009, 1:43 PM by Steve with 1 comments
  • Journalism: the next generation

    Back posting after a month or so. What happened? Six weeks out of the loop these days and it might as well be 60 years or more in terms of online content. But sometimes there's value in looking at events over longer intervals of time. It's clear,... Read More
    Posted 05-08-2009, 8:33 AM by Peter Springett with 0 comments
  • Marketing, PR

    The World's Best...

    Whenever anyone asks me for examples of marketing campaigns I admire, my mind goes blank. Next time I'm asked, I'll remember to give credit to The Best Job in the World. Whoever at Queensland Tourism, or their agency, came up with the basic idea and... Read More
    Posted 05-07-2009, 6:54 AM by Steve with 1 comments
  • Marketing, Technology

    Maximising Marketing Efficiency - its science you know

    Recently, in a dead laptop battery on a plane moment, I was thinking to myself how has the drive towards technology and community affected marketing? Is there a formula or equation that I could devise to show this?I started from the commonly held view... Read More
    Posted 04-08-2009, 2:30 PM by Andrew Martin with 0 comments
  • Blogging, Random

    Flow chart for dealing with blog posts

    Interesting image from Scamp about how the US Air Force responds to blogs Tags: Scamp, US Air Force ... Read More
    Posted 04-07-2009, 10:05 AM by Andrew Martin with 0 comments
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