I didn't know this was going to be virtual events week, or I'd have posted a warning. But to wrap up previous posts on Tuesday and Wednesday, here are some more thoughts. In terms of evolving the virtual event model, one part of the challenge... Read More

Yesterday I posted on feedback from Judith Hurwitz and James Governor on their experiences of attending virtual events. Extending some of those thoughts, Judith's summary, which James also endorsed, was: 1. Virtual conferences need really good... Read More

Some informed opinions from two industry analysts - James Governor, Redmonk and Judith Hurwitz, Hurwitz & Associates, on success factors for virtual events. Judith posted: What's the future of the virtual conference? James posted: Cisco and Microsoft... Read More

If there is a prize for the best use of social technology in reinventing journalism*, then I reckon the Guardian is a front runner with it's crowdsourcing initiative to review MP's expenses, explained here. I'm impressed with... Read More

Great to see Microsoft's UK operation making the most of the company's virtual events platform (mentioned a few times by me, including first of all here). Why go virtual? My view is here. Or in the words of TechNet UK:... Read More

Every now and then you do have to take your hat off to a new mash up. This time the cunning people at Vodafone have hooked up with Ben Marsh who created the #uksnow map a few months ago. The new map uses Twitter hash tags to create a map that shows where... Read More

A few months back we announced the PageLife platform for producing e-Magazines - or digital magazines - built using Microsoft Silverlight technology. So it is interesting to note a couple of pieces around the topic of e-Magazines. ReadWriteWeb has penned... Read More

Couple of interesting contributions to the ongoing discussion about what PR will look like in the future. They are from quite different perspectives too, one an ex FT journalist now earning a living via new media, the other from the head of a global PR... Read More

A few sources have published data points highlighting the hiccup in the growth of online advertising. Mostly they are referring to 'traditional' online banner advertising, so whether that spend is now sneaking off to slightly newer 'online' channels and... Read More

Harvard Business Publishing shared some research on Twitter usage last week. The data gave ammunition to PC World among others, to deflate the Twitter bubble, just a little bit at least. According to David Coursey at PC World: Across the 300,000... Read More

Last night – suited and booted – Metia London took our lovely client, Logica to the Institute of Sales Promotion awards, at the Park Lane Hilton. We were up for the Best B2B Campaign award, with our nifty, Logica Does it Better campaign. Across the... Read More

Not wanting to be outdone by the success of our colleagues in Metia New York, the London team and client Logica have been nominated for an Institute of Sales Promotion Award here in the UK. The work was our Logica Does it Better campaign. We are particularly... Read More

Twitter and blogs are all a buzz about Bing, Microsoft's new search engine (aka Kumo for project/product name genealogists). I'm no search engine expert, and haven't got any inside track until, like the rest of the public, we can get our hands on... Read More

Listen. Hear that distant rumble of thunder? That's the sound of traditional ad agencies stampeding into the world of digital just as fast as their Hush Puppies will carry them. The data points below, just released by eMarketer and Forrester... Read More

I really liked this post by Jennifer Leggio describing her least favourite social media marketing campaigns so far this year. The old rules rule so to speak. Don't make lame gags about sex and death (House, Quiznos), don't insult your audience... Read More

How much are we loving our NYC colleagues right now? Last night, Metia’s New York office scooped the award for most effective B2B communications campaign in the Tri-State Region at the 2009 PRSA Big Apple Awards with our client GlobeOp .These... Read More

Always had a soft spot for compelling data visualization. The Guardian's Charles Arthur has a post on how people are using source data from the Guardian's Datastore to re-package and re-present data on the MP's expenses furore here in the UK.... Read More

This year I told my CEO, it ain’t about the cash revenues - we'll fill our boots with psychic income or glory by any other name. Not sure he was really smitten with this concept, but I ran with it.   You have two options when the bear... Read More

This slick Silverlight based Business Value Calculator has just gone live over on the Microsoft SQL Server 2008 site. It has earned a nice reference from Channel9, and there are some positive comments accumulating on Twitter too. Obviously,... Read More

Knew there was a reason I worked here. Steve can I move to our beer making division? Found the image with Spezify ... Read More

Compared to a couple of years back, I have less and less enthusiasm for wasting time contributing to the noise around which type of agency is best placed to serve and support the growing social media arena.  The latest example is this... Read More

Back posting after a month or so. What happened? Six weeks out of the loop these days and it might as well be 60 years or more in terms of online content. But sometimes there's value in looking at events over longer intervals of time. It's clear,... Read More

Whenever anyone asks me for examples of marketing campaigns I admire, my mind goes blank. Next time I'm asked, I'll remember to give credit to The Best Job in the World. Whoever at Queensland Tourism, or their agency, came up with the basic idea and... Read More

Recently, in a dead laptop battery on a plane moment, I was thinking to myself how has the drive towards technology and community affected marketing? Is there a formula or equation that I could devise to show this?I started from the commonly held view... Read More

Interesting image from Scamp about how the US Air Force responds to blogs Tags: Scamp, US Air Force ... Read More