Most people who work in the marketing arena are aware of how technology is changing what they do.  No longer is it acceptable for the marketing department of an organisation to act as a black box they must be able to demonstrate specific return - Read More

Selene Bowlby has written a post titled "15 Key Elements All Top Web Sites Should Have" which lists things every web site should have.Good Visual DesignThoughtful User InterfacePrimary Navigation Above The FoldRepeat Navigation In The FooterMeaningful Read More

Microsoft have launched a site called the Mojave Experience and the views on it have been quite wide ranging.From comparing it to the Milgram experiments in the 60's.To being critical of people who aren't tech savvy enough to use VistaTo what if Apple Read More

I saw an ad recently for New Balance's Love/Hate advertising campagin and rather than me wanting to go and buy a pair, it normally doesn't take too much encoragement for me to buy a new pair of shoes, all I could think of was Marmite.There's a slight Read More

It's not often that we post about what we do on a daily basis but sometimes there are things I just have to post about, they are also the things that normally that keep me from posting more regularly.Over the last few months we've been working hard to Read More

from OK/Cancel a cartoon titled "A conversation with marketing"  Read More

The Church of the Customer Blog has a post about putting Mentos into Diet Coke.  I read about this the other day but it's interesting the responses from the two companies. Mentos: "We are tickled pink by it," says Pete Healy, vice president of marketing Read More