Andrew Martin

Experience Experience Experience

I enjoyed MIX again this year and some of the announcements especially around Silverlight 3 were great. The demo Jon Harris did of Sketchflow was fantastic and will allow us to continue to deliver better solutions to our clients.

If Ballmer was there he would probably be on stage ranting as normal but rather than the well known "Developer, Developer, Developer" this year it would be "Experience, Experience, Experience". Most of the sessions I went to focused on this and it's great to see that Microsoft is thinking in this way and providing the tools to allow digital agencies to deliver amazing user experiences.

One of the people I look forward so seeing every year is Lou Carbone and I think he puts it very well by saying Loyalty + experience = advocacy.

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Published 06 Apr 2009 by Andrew Martin
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