• On rainmakers and fire starters

    PR Week recently ran a small piece citing a survey conducted by PR agency Parker Wayne & Kent. The survey found that many PRs still believe off line coverage to be more influential than on line. Apparently only one in ten respondents thought that... Read More
    Posted 3 hours, 1 minutes ago by Sam Howard with 0 comments
  • Marketing

    Those Gates and Seinfeld ads

    A new Microsoft ad campaign aired in the US yesterday. This is the one from Crispin Porter + Bogusky I mentioned back in June. The first ad is oblique in the extreme and seems to have left commentators from the tech / blog universe cold - here's... Read More
    Posted 09-05-2008, 9:57 AM by Steve with 2 comments
  • Revel without a cause

    I’ve been crowdsourced!   Sadly this doesn’t involve leaping off the main stage to be held aloft by the Glastonbury faithful. Indeed, I feel that moment may have passed me by. But it did involve a cute campaign and an unscheduled retro chocolate... Read More
    Posted 08-19-2008, 11:44 AM by Sam Howard with 0 comments
  • D*mn you Nike

    As Benjamin Franklin famously said, "In this world nothing can be said to be certain, except death, taxes and German-manufactured white goods from John Lewis." Add to that hallowed list ad after great ad from Nike and its agencies. The latest spot fuses The... Read More
    Posted 08-14-2008, 10:43 AM by Peter Springett with 0 comments
  • Blogging

    Why there are no Blog Empires in the UK

    Fascinating guest post from one of the founders of Shiny Media on TechCrunch UK. The post and the ensuing comments give a useful tour of many of the participants of the UK blogging scene (or should that be 'industry', ah, there's the rub), their issues... Read More
    Posted 08-14-2008, 7:52 AM by Steve with 0 comments
  • Spare me the silly season

    In Europe, where everyone leaves for the beaches on August 1 and doesn't return to work until the new term (it says here), the so-called silly season is well upon us. It's a tough time for the media, having to turn over newspapers and web sites of record... Read More
    Posted 08-13-2008, 9:06 AM by Peter Springett with 0 comments
  • Some job titles just aren’t worth having

    So this weekend we had friends to stay and my eight year old is keen to show off his newly acquired tea and coffee making skills. He quickly builds a small but loyal customer base. Next up a bit of market research in order to establish new revenue streams:... Read More
    Posted 08-12-2008, 7:11 PM by Sam Howard with 0 comments
  • Random

    Spin free nation. Say it like it is.

    Seeing any Government representative being blunt about their motivation is refreshing. Apparently, the Chinese stuck a photogenic nine year old girl in front of the huge TV audience for the Olympics opening ceremony, lip syncing to the... Read More
    Posted 08-12-2008, 6:22 PM by Steve with 0 comments
  • Writing, Words

    Be my cheer squad

    Like most professional writers, the Metia editorial team always enjoys a good neologism. (new word). And international events are always the source of great pleasure when it comes to new terms, usually created by the media or the governments of host nations.... Read More
    Posted 08-12-2008, 8:52 AM by Peter Springett with 0 comments
  • Technology

    A mashup for the holidays?

    If you are taking a holiday in one of the 27 EU states, then the European Environment Agency's Eye on Earth initiative enables you to checkout the water quality of the beaches or inland waterways near to your destination through its Water Watch site.... Read More
    Posted 08-07-2008, 7:02 AM by Steve with 0 comments
  • Random

    My Olympics prediction: couch potato nation to trump swimmers, runners and jumpers

    My colleague John was underwhelmed by the science underpinning my Euro 2008 prediction: Germany (least TVs per household in Europe) to win, following no UK teams even qualifying (UK has most TVs per household in Europe). But it's August... Obviously... Read More
    Posted 08-06-2008, 6:01 AM by Steve with 0 comments
  • No rest for the wicked or exhibitors at Sibos

    August, that favourite child - lazy days, long evenings, quality family time and recuperative holidays… in theory.   That is until the genius that is SWIFT decided to bring Sibos forward to mid September.   Now, if you are into financial... Read More
    Posted 08-04-2008, 1:57 PM by Sam Howard with 0 comments
  • Technology, Marketing, Blogging

    Microsoft does the Pepsi challenge

    Microsoft have launched a site called the Mojave Experience and the views on it have been quite wide ranging.From comparing it to the Milgram experiments in the 60's.To being critical of people who aren't tech savvy enough to use VistaTo what if Apple... Read More
    Posted 07-30-2008, 12:35 AM by Andrew Martin with 1 comments
  • Technology, Measurement

    The survey for people who make websites

    After the success of last year's survey where almost 33,000 web professionals took the List Apart survey they're running it again.Take it here.Tags: A List Apart ... Read More
    Posted 07-29-2008, 11:28 PM by Andrew Martin with 0 comments
  • Career development - the scenic route

    So we are twenty.   While Steve and Clare plotted world domination, I was taking a more scenic route to my career development, selling buns, high class buns mind, I was a supervisor in Harrods Bakery and it was a killer of a job.   It... Read More
    Posted 07-29-2008, 10:54 AM by Sam Howard with 0 comments
  • How (not) to give feedback

    As an agency we thrive on feedback. Whether from colleagues or clients it helps us tailor content to the exact needs of the target audience and ensures that we get it right first time round as often as possible. Having said that, there... Read More
    Posted 07-24-2008, 6:14 PM by Peter Springett with 0 comments
  • Random

    Where were you 20 years ago?

    Metia is twenty years old tomorrow - Friday 25th July - as you'd imagine, everyone at the various Metia offices around the world will be celebrating with a glass of champagne or two. If you too want to wallow in nostalgia for... Read More
    Posted 07-24-2008, 1:46 PM by Steve with 4 comments
  • Marketing, Communities, Social networks

    Deloitte: corporate social networks are a waste of money

    Deloitte's research is picked up here in a piece by Read Write Web's Marshall Kirkpatrick, who refers to an earlier WSJ article. Blanket condemnation is good for headlines but is not 100 per cent true. It would be more accurate to say dumb ideas... Read More
    Posted 07-24-2008, 8:44 AM by Steve with 1 comments
  • Technology, Random

    If fonts were people

    Via Digg For all you designers out there ... Read More
    Posted 07-23-2008, 6:15 AM by Andrew Martin with 2 comments
  • Top hats off to The Sunday Times

    I’ve just got back from a mad weekend at Camp Bestival. Bestival takes fancy dress very seriously, hosting what must be the world’s biggest fancy dress party for the last five years. Last year in the Isle of Wight, I witnessed a divinely surreal moment... Read More
    Posted 07-22-2008, 10:37 AM by Sam Howard with 0 comments
  • Customer Advocacy

    Financial institutions warming to customer advocacy

    It may just be serendipity but shortly after our customer advocacy team has completed their first project for Alliance & Leicester - their first client in the financial services sector - and have started discussions with a second (too early to share),... Read More
    Posted 07-18-2008, 4:02 PM by Steve with 0 comments
  • Technology, Marketing, Blogging

    10 Downing Street is getting a new website

    Hat tip to Puffbox that 10 Downing Street is soon to be releasing a new website, looks like a big improvement.You can read their post here but in short Wordpress basedMore videoStreamlined navigationno go live date as of yet  Tags: 10 Downing... Read More
    Posted 07-18-2008, 12:25 PM by Andrew Martin with 0 comments
  • Blogging, Social networks

    Are you a Tweeter or a Twitcher?

    A few people have posted about the pros and cons of excessive tweeting. Tom called it Twitter Tourettes. So if a 'tweet' captures a thought or comment, then surely a 'twitch' is a compulsive nervous tic expressed through Twitter.... Read More
    Posted 07-17-2008, 10:53 PM by Steve with 1 comments
  • Technology

    The 10 Commandments of Web Design

    Business week has an interesting article titled The 10 Commandments of Web Design. It lists these as Thou shalt not abuse Flash Thou shalt not hide content Thou shalt not clutter Thou shalt not overuse glassy reflections Thou shalt not name your... Read More
    Posted 07-17-2008, 3:22 PM by Andrew Martin with 0 comments
  • It's the little things that count in web development

    I often listen to the radio through the BBC's excellent iPlayer while working but the link in my browser was to the older version. Now that they seem to have stopped publishing all the shows to it I had to update the link, I didn't actually know there... Read More
    Posted 07-17-2008, 11:04 AM by Andrew Martin with 0 comments
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