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Christmas is a great time for reflection. No more so than if you work with your head in an increasingly fluffy cloud of digital content. For those of us lucky to be with our extended families, the Winter holiday forces you to spend time in the company... Read More
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The last couple of days finding out about the future of Silverlight have been great and I'm really pleased that we're at the forefront of this technology and the next couple of years should be exciting.Most of the information I'm not allowed to share... Read More
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For the next couple of days I'm one of about 70 worldwide partners attending the Silverlight Partner Summit in Redmond.I recently shocked somebody from Microsoft when showing them around the office and pointing out the size of our dedicated Silverlight... Read More
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Well, not really.
In fact, it doesn't review Apple's corporate blog, or any blogs by Apple employees, because there isn't a corporate blog at Apple or any legit employee blogs. A point discussed by Joe Wilcox here at AppleWatch.
Joe contrasts... Read More
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is well, viral.
As opposed to the blatantly planned, stage managed and marketed that shouts, I'M VIRAL, VIRAL ME.
OK, there has to be some plan from either a random spotty student or by Global MegaCorp Inc's agency, or no virals would ever get... Read More
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Much discussion about the role of Twitter in reporting on the recent Mumbai attacks.
Forbes.com reports: Mumbai: Twitter's Moment
Rory Cellan-Jones of the BBC puts some perspective around the more outrageous claims for Twitter in Twitter - the Mumbai... Read More
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There's more than one way to take advantage of the recent decision by the UK government to cut the standard sales tax (VAT) by 2.5 percent. So hats - and crew neck sweaters - off to West London's finest mail order clothing store Boden:
I'm... Read More
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Last week I listened to a Woman's Hour* feature about Second Life (OK, I spend too much time commuting). At the time, I couldn't decide whether the arrival of Second Life on Woman's Hour signified it had gone mainstream, or that it was all over for... Read More
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I signed up to Mr Tweet.
The strength of Mr Tweet is also its weakness. Mr Tweet analyses who you follow via Twitter, and then suggests other people to follow, based upon who the people that you follow, are in turn following themselves. If you follow... Read More
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Most people who work in the marketing arena are aware of how technology is changing what they do. No longer is it acceptable for the marketing department of an organisation to act as a black box they must be able to demonstrate specific return -... Read More
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Personally I'm not a big Twitter user and don't need to write lines like Hugh's cartoon.
I see the benefit of Twitter, my lack of usage is mainly due to the amount of time I have available rather than anything else. From a company point of view a lot... Read More
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Another PR Guy faux pas captured here on the Videogaming247.com blog.
Basically Eidos' PR Agency, Barrington Harvey, have tried to impose an embargo on publishing reviews of Tomb Raider Underworld - that scored the game lower than an 8/10... Read More
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Earlier this week Sun Microsystems collected a hatful of criticism for the manner in which it announced 6,000 job cuts. Here e-Consultancy's Chris Lake gives a pithy summary.
In mitigation of Sun, I suspect they won't be the last to try and cushion bad... Read More
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Further to that last post.
It's great that Forrester is applying increasing attention to the area of customer reference programs. The more science that is available to evidence ROI, or to document and validate good and bad practice can only be of... Read More
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Metia is sponsoring Bill Lee's Customer Reference Forum event again in 2009. Bill has cornered the market in this particular arena. He puts a lot of hard work into making a great event and deserves his success.
The 2009 event is in Berkeley during... Read More
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In this Reuters article - Tech Firms Tune into Social Media to Reach Consumers - NetApps says it plans to spend 20 per cent of its PR budget on social media.
If NetApps were really radical, they would be planning to spend 20 per cent of their advertising... Read More
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Apologies for the quality of the mobile phone photo, but when I read this paragraph in a UK railway station, just south of London, my heart leapt. It's the little things that bring delight to copywriters, especially when the organisation in question... Read More
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Being a gangly child in the extreme (6ft tall, all elbows and feet) I was no stranger to the savage laws of the playground and it was there, confronted by a somewhat belligerent audience, that I began to develop my laconic wit and engaging persona. If... Read More
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Pete wrote this post on the Top Ten Most Irritating Phrases. What struck me was that this Telegraph article accumulated 2,484 comments, more than I'll get in a lifetime. Whick proves irritating phrases rattle cages.
So what other posts are in the list... Read More
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That's it I'm retiring from social media. It doesn't get any better than this.
Out of the blue, Gene Hunt (fictional Life on Mars detective from the 70s) starts to follow me on Twitter.... Read More
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Here's another hardy perennial hot off the press at Oxford University. This time a list of annoying phrases used in everyday speech and the workplace. A lot of them probably crop up in marketing conversations too, although expect 'conversations'... Read More
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Selene Bowlby has written a post titled "15 Key Elements All Top Web Sites Should Have" which lists things every web site should have.Good Visual DesignThoughtful User InterfacePrimary Navigation Above The FoldRepeat Navigation In The FooterMeaningful... Read More
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So I know the global financial markets are being redefined with a butcher’s knife right now, but I’ve never seen so many new business opportunities coming along. And no, it’s not even like buses. At least with buses you don’t try to jump on each and... Read More
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Congratulations to the Virtual Event team here at Metia for their recent success in winning a Web Marketing Association Award in the Computer : Software category.Here's to many more.... Read More
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UK ad agency, Beattie McGuiness Bungay (BMB), is in a spot of trouble over its Carling iPint application for the iPhone (illustrated in action above). US based developer Hottrix has slapped a $12.5m law suit on the agency and client Molson... Read More
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